How to write blog posts if you'd rather make videos

Some of my clients say they love getting on a stage, doing a Facebook live, or recording Insta stories, but when it comes to writing they don't want to do it.

"Can I just do video?”

My answer is usually, "Yes! Do video!... AND take your blog content directly from your videos!”

I like to encourage my clients to think about all the different ways their readers want to consume information. If you shine on camera, do video.

There's no reason to put in much additional effort to get the words out and onto the page. Some people prefer to watch videos, some prefer to read, and some like to do both. Look at your video as a teaser to get people to learn more and keep reading. You can also look at any articles you write as a teaser to get more readers to watch your videos.

Either way, if you’d much rather do video because it feels more natural for you, you don’t have to recreate the wheel and do a whole bunch of extra work to turn that into an engaging or helpful blog post.

If you love video, or do Facebook live’s regularly, the great news is that you’re already way ahead of the content game!

1. Use your voice.
Google Docs now has a voice typing feature! I spoke most of this article to you today. I spend a lot of time staring at a screen and typing and sometimes I need a break. Sometimes I get brilliant ideas in the car. When I’m on the go and can’t safely take notes, I send myself an email using the talk to text feature on my smartphone. When it comes time to review and edit, you’ll have some grammar and copy editing to do, but it will be so much easier than starting from scratch.

2. Summarize the highlights of your videos.
If you just love hopping on Instagram, Facebook Live or Insta stories, there are so many good content nuggets in there that you can use in your blog and your email newsletter. To get the goodies out of your video, watch the playback and summarize the highlights. There’s no need to write 3,000 words on the topic, you can summarize in 500 words. What are the most important parts of your video that you want people to remember?

3. Try a transcription service.
This will cost you a little money depending on how you transcribe your video. I’ve heard good things about rev.com from a bunch of video-loving entrepreneurs but haven’t tried it myself (because I prefer writing to video). You’ll still need to review it for grammar and flow, but some transcription services can be pretty accurate.

4. For every video, write a blog (or more!)
When you speak you may naturally bounce around to a few different topics. Instead of thinking of each video as a single blog post, you might realize that you have a few different topics in there and have three blog posts and email newsletters out of a 10 minute Facebook live! How’s THAT for efficient content creation?

5. Get someone else to summarize it.
You may be so close to your message that summarizing feels hard. An objective opinion will be able to pull out the juiciest parts and help you with summarizing. This way, you can carry on making great video content and let someone else do the writing.

Pssst… If you love video and hate writing, you don’t HAVE to write.

I’m a fan of focusing on your strengths to make them stronger. This is also a service I offer to my clients. I’m currently booked up, so if this is something you’re thinking about doing in the future, email me to hop on the waitlist now.




 

Your heart is in the right place, hit publish already!

Each week as I sit down to write an article, I aim to do a few things:

Help you write more

Inspire you to want to write

Encourage you to go for it

Each article here has a variation of the above goals backing it up. I refuse to write something just because it’s blogging day. If you’ve been hanging out with me for a while, I get the idea that you’re one of these people too.

You write from the heart.

You put your guts into it.

You’re not half-assing what you’re putting out into the world—you’re full-assing it. Cheers to asses-all-in!

I’d sooner throw in my blogging towel or put it on hold than to write crap to fill up space. We do not need content for content's sake, and I refuse to contribute to the noise.

If you’re pausing to wonder if right now, your work is positively contributing to the world, or contributing to the clutter—then you’re on the right track.

You’re pausing to read this article because you give a shit. You give a shit about your work, your people, your brand, and probably lots of other stuff too—like recycling, choosing the good chocolate, and saving the whales, or whatever your cause may be.

The world needs your helpful, engaging content. In many of my writing workshops, clients tentatively share their work with me.

Is it good enough? They wonder.

Almost always, it’s perfect. Perfect in the sense that the intention behind the article is clean and powerful and the essence is to help, inspire, entertain, or educate. My clients have never shown me fluffy copy. It’s not about being perfect in the sense of every comma is in the right place, they’re writing in an active voice, or a sentence structure is spot on.

If your heart is in a good place when you sit down to write content for your audience, your readers will almost never notice the odd typo or funky word. People are forgiving.

You have permission to hit <publish>
Sometimes, people ask me if their blog article is good enough to post. My answer is always YES YES YES! We can tweak and tweak for hours, but for what? Often they’re hesitating to hit publish because they’re worried more about how they’re going to look to their peers, their mentors, their coaches—the people who are NOT their audience. Here's your official permission slip. There's a caveat though, you only get ONE permission slip, because you don't really need it and you can write your own permission slips now!

Your writing will improve
That is if you keep doing it. The more you sit down at the page and make something out of nothing but a few thoughts, the more you’ll continue to strengthen your blogging voice. You’re going to blog more than once, right? This is good news. When you sit down each week and focus deliberately on writing something that your audience craves, you grow your body of work, bit by bit, until you have 10 blog posts, then, 50, then hundreds.

Hiding is your ego talking
As much as we may point to our egos for wanting to be seen, wanting to go viral, or experience fame, the opposite is also true. If you’re hiding, afraid to put your work and yourself out there, this is also the ego piping up trying to protect you. Give that bugger an elbow to the gut, publish your work, share your work, and carry on with your life.


I’m a recovering perfectionist. I spent roughly a year thinking about what I’d blog about before simply starting. A YEAR! I started. I wrote about food, family, and striving for minimalism and living with less. If I didn’t start, I might not have found that the thing I love talking about more than anything is writing. Helping you write faster, making it more natural, and making it actually fucking fun.

If I didn’t just start, this blog and my copywriting and coaching business could still be a bunch of ink in a notebook.

Sure, I aim to publish something weekly(ish). I don’t commit to a hard time frame because if I don’t have something helpful to say, I’m not going to say anything at all. Sometimes an article takes me a little longer to get it just right.

I’m thankful that you appreciate this.

Your writing is ready. Get it out there.

If this article made you smile, or gave you the nudge to hit publish, you might like these too:


 

Where you (really) need to look for inspiration

You sit down to write, work, paint, and your work feels forced. It feels like a chore. You don’t remember the last time you checked in with your heart or your gut if you were working on something you cared about. 

Have you seen my inspiration?

Maybe the last time you saw it was three years ago at the start of your last creative project. You turned around for a second and when you faced back to your work it was gone.

If you’re having trouble finding inspiration for your writing, your problem might not be that you haven’t found something to inspire your topic. 

It could be you. 

You can only inspire others when you’re inspired. 

When you’re looking for inspiration in all the wrong places.

Maybe you’re looking outside when you should be looking inside. 

If you’re feeling a lack of inspiration in your writing or in your craft, ask yourself this:

What makes your heart want to explode?
Or what lights you up (in a totally feel-good way)?

 

By starting with you, and not what your readers what to hear, you can create from a place of inspiration rather than creating just because you're supposed to make something today. 

Start with what leaves you feeling inspired. When you’re inspired, those feelings will come through in your writing, in your art, in your talk, or in whatever work it is you put out into the world.

What would you rather write a blog post about?

Something that you could talk about all day long if given a chance. Maybe it’s goats in pajamas, GMOs in our food, or social media. 

Or…

Something from a list of SEO-approved topics that you were told you must have on your blog or else the Google will punish you with 10th-page search results for forever and ever. 

I have to tell you, as much as I teach batch writing and am a huge fan of writing a bunch of content in one sitting—it only works if you’re feeling inspired about your topic. Because if you’re not inspired, it will fall flat. 

If it feels like vanilla to you, it will most certainly feel like vanilla to your reader. 

I have a list of almost 100 topics to blog about. These are all just ideas, little fire-starters. Each Monday when it’s time for me to write a blog post, I open up a blank Google Doc and start writing about a topic that’s been on my mind lately, or I scan my list of potential topics for one that stands out as something I want to write about.

I know a topic is worth writing because it’s something I’m excited about. And that excitement reaches through my Google doc and grabs the right readers. 

Take your inspired energy and turn that into a story. Maybe your story is a book, an ebook, a canvas, blog post, TED talk, or important pitch. Bring your inspired energy to your medium, and it will give your work legs to throat punch the right people. 

Your audience will feel it. 

Besides, what does the world need more? A passionless series of words on a topic you give exactly zero shits about or your fired up, energized, can’t wait to get to the page to get to work and get it out of your work?

Do that. 

If you nodded along while reading this you might also like these articles: 

21 reminders for times when you feel like quitting your blog

It might have taken you a while to find your blogging groove, but once you did, you were on a role. You played with batching a bunch of posts in one copywriting marathon day.

You’re proud that you’re finally showing up consistently to the page.

Then something happened that you can’t quite put your finger on.

You got busy with client work, something else came up, and you missed a week.

“It’s okay; I’ve been blogging every week for ages, no one will notice if I just miss one.”

You’ll make sure to write another blog post next week.

Except for next week, and the week after that rolls around and you don’t get to it. There are too many other things pressing for your attention.

You wonder if you should just quit. Does anyone care anyway?

I get it. When I first started my first blog (a food blog— here's an oldie if you're curious), I wrote every single day. They were brief little blog posts sometimes, a recipe, or 300 words on a super simple bite-sized tip. It was a pace I couldn’t keep up. I wrote every day just to build up a significant body of content—and this is something you can do too!

After a while though, I didn’t want to write anymore. I had a corporate job at the time, so I had what I thought was a reasonable excuse.

I’ve been blogging on and off for seven years. Now, I’m more on than off and missing a week is rare. There were definitely times I wanted to quit writing. Maybe you’re feeling this way too.

Here are 21 reminders to hopefully keep you going when you feel like throwing in the blogging towel:

  1. People make a buying decision based on a blog post.

  2. Blogging regularly will build your body of work. Just think, if you blog every week for a year, that’s 52 posts!

  3. It’s the best way to build your credibility online.

  4. Your blog post could change the life of just one person.

  5. Your article could change a life a year after you post it. So, ahem, can we please let go of instant gratification?

  6. When you show up week after week at the page, your readers begin to take notice. Even if they take a break from reading for a year and come back to your blog, they’ll be wowed that you’re still at it.

  7. You’ll establish yourself as the authority on your topic.

  8. Your words may be exactly what someone needs to hear today.

  9. Blogging creates trust with your readers.

  10. It’s the easiest way to practice your writing and find your blogging voice.

  11. It’s a fun way to share stories and lessons.

  12. Your consistent blog will set you apart from competitors.

  13. SEO likes websites that are regularly updated.

  14. It’ll help you organize your thoughts and learn.

  15. Reach new audiences through a reader sharing your article. Without your blog, what would they share?

  16. Your blog encourages interaction. It’s an easy way to start a conversation.

  17. It can keep you focused on your marketing strategy—if you’re getting ready for a launch, you can create blog content directly related to your launch to warm up your audience.

  18. It’s the cheapest marketing tool you have.

  19. The more you blog, the more inspiration you’ll find. Heck, I find inspiration at the hockey rink and parties.

  20. It can open doors for guest blogging and podcast opportunities. Another prominent website will be more likely to have you as a guest when you show up to the page time after time.

  21. It might not be great; and that's okay! If you're growing a small audience, it's likely no one will notice an unfinished thought, half-baked idea, or typo. Just get it out there.

Unless your readers need 2,000-word essays from you, keep it brief. Depending on your audience, they may prefer a 500-word post about a topic that will be their rocket fuel to keep going. This is your permission slip to keep it simple. Stick to one topic, write like you’re writing to one person, and choose whether you want to be helpful, entertaining, controversial, or all of the above.

If you loved this quick read to help keep you inspired to keep blogging, you might like these too:



 

Jacqueline Fisch