You know a well-written website when you see one. You don’t really even think about it. You click through every page, get drunk reading every word, and scroll until your hand cramps.
Every time you look at your website though, you cringe. You stalk competitor’s sites and even steal some of their words. You try to wordsmith it to sound like you, all while hoping they won’t notice, and it just falls flat on its face.
Maybe you’re getting ready to launch your online business, and you know you need to show up with a polished website, but you don’t even know where to start.
How many pages should your website have?
How long should your about page be?
What the heck do you even write about?
How do you talk about your offers?
You know the copy on your website helps position you as an expert in your industry, but writing about yourself is hard. Besides, you’ve got clients to serve, ice cream to eat, Netflix to watch.
While your website sits there half-complete with just a few sentences on your landing page and a skimpy paragraph on your about page because you’re afraid to say too much, you’re missing out on potential clients every day your website sits there half-assed.
Let’s put your full ass into your website (not literally, unless you have that kind of website).
YOUR WEBSITE COULD TELL THE WHOLE STORY ABOUT HOW AMAZING YOU ARE, HIGHLIGHT THE BEST OF YOUR PROFESSIONAL EXPERIENCE, AND MAKE THE PERFECT CLIENTS LINE-UP AT YOUR DOOR.
Every page of your website will speak directly to your potential clients. You’ll make a great first impression, and you’ll be excited to show it off.
The words on your website are ready for your readers. Prospects are excitedly clicking around your website, ready to sign up and buy.
Your about page tells your whole fantastic story and shows off your authority and the best of your experience.
Finally, you’re proud of your website! And when other business owners ask for your website address, you happily hand it over. Heck, even you re-read your copy over and over again because it’s just so good.
You’re thrilled because your sales pages work! Prospects are booking consults, and you’re just a few clients away from a waiting list as your roster fills to the brim.
Imagine, your website copy keeps clients coming for years, while you do the work you’re passionate about.
I’m an intuitive copywriter for business owners who hate writing and want to sound human online. I help them write compelling copy for their websites that connects with their perfect clients using engaging online copy that sells.
With kickass words on your website:
Finally! A website that you know is full of standout copy that speaks directly to your target customers.
Your about page will speak directly to your perfect clients and tell your story in a way that feels authentic and not slimy
Your prospects will drool over your offers—written in language that speaks directly to their souls—they wonder, “How’d she get in my head?”
You’ll get to finally finish writing your website copy so you can get on with bringing in amazing clients and making your business money
When you pitch your services, guest blogging, and podcast interviewers, your peers will be so impressed and be more likely to help you and send clients your way
You’ll get on the fence lukewarm prospects clicking, buying, or on the phone fast
Kickass website words includes:
Strategy to get clear on your ideal clients - and this will be so much more fun than any other boring client avatar work you’ve done in the past. Client’s love this experience!
A Creative Brief - We’ll align your voice with your client’s and decide on the voice, tone, and angle of every word of your website.
Taglines - With my intuitive, creative brain on your business we’ll spark ideas for tags, key phrases, hooks, and a head-turning, drool-worthy tagline for your brand, service, product, or anything else that needs a witty or Windex-clear one-liner.
Conversions Where It Counts - A landing page that grabs your potential customers by the butt and let’s them know they’re in the right place.
A Bio You’re Proud Of - You’ll get an about page that tells your story in a way that makes people pour another glass of the good wine and want to stay up all night with you.
A Fun Manifesto - that lets your people know they’re in the right place, written in a way that speaks encyclopedia volumes about your mission, big dreams, and all the unique things that make you—you.
A short bio - for when only a few words will do—a podcast interview, magazine feature, intro request, blog guest post, and more.
Sales! You’ll get a sales page for your signature offer that makes clients want to throw all their dollars at you.
A contact page - that has inquirers practically throwing their virtual business cards at you.
You'll also get intelligent extras, because unfussy details matter:
Call-to-action buttons and copy that make clicking easier than grabbing a second helping of chocolate cake.
Freebie ideas - We’ll brainstorm crave-able ideas for an opt-in your clients need
Content Inspiration - A year’s worth of blog post inspiration in your specific area of expertise—no more writer’s block, ever
Emails that convert - Copy for up to 7 emails to keep your new email subscribers warm and help them fall head over heels in love with you
We’ll do this in record time. When we focus our writing efforts, you get a website that gets you what you need most—conversions, and paying clients in the door.
Your words will stand out in a sea of button-downs and talking heads. A website that makes you stand apart from the sea of jargon-filled sameness by highlighting the unique contribution that only you could provide.
Even if you’ve taken every course in the world on writing your website copy and have downloaded every free guide on the . internet.
FINALLY, GET YOUR WEBSITE TOGETHER, CONVERT PROSPECTS INTO PAYING CLIENTS, AND SHOW UP LIKE a MOFO online.
This is what will happen:
Let’s stay up all night and talk about your website.
Well, not all night, but when we first get started, you’ll answer some questions. This will give you super helpful insights as you zone in on your voice, clearly outline your dream clients, and position yourself to build your online presence. You’ll probably learn a few things about yourself too. It will also be fun.
A friendly internet-stalking.
In a totally non-creepy way. With all the links and information you provide, I’ll creep on all your (public) online profiles, then confirm the voice you’ll use in your website, which also includes a sh*t list of words that we’ll never use.
On your scheduled start day, you grab a latte, put your feet up, while I write the first page of your website. You’ll pop open your shiny new words after lunch and tell me what you like and what you want to change. By the time you go to bed that night, your edits will be done. You’ll take a fresh peek in the morning, and I’ll make one additional round of edits by the end of the day. With one page having your seal of approval (more champagne!) I’ll move onto writing the next page, and the next, and the next, until we’re done. You’ll review all edits within two days (momentum is key here).
Wax on, wax off.
You plug in your totally done-for-you, jargon-free copy into your website, sit back and revel in your professional-ness. I’ll review a final, polished version to make sure everything is top notch. More coffee (cause you’ve likely had enough champagne by now).
Get words for your website
Total Time: 1 Week
Finally get over your website shame!
Now accepting applications.
Book your week of website writing soon! Spaces are usually full a month in advance.
Are you ready to work with me? Excellent! Here’s how to apply:
Click here to answer some questions and schedule a time to chat. We’ll hop on a video call, and we’ll chat about your business goals and your goals for your website. If everything sounds great, you’ll get a proposal to review and agreement to sign along with instructions for your deposit to reserve your start day.
Before we begin, I’ll spend some time getting to know you and your ideal clients.
On the morning of your scheduled start day, we’ll meet on video and discuss your ideal clients and confirm the tone and voice we’ll use in all your website copy. Then. you’ll grab some champagne (or a latte), while I write the first page of your website. You’ll pop open your shiny new words after lunch and tell me what you like and what you want to change.
By the time you go to bed that night, your edits will be done. You’ll take a fresh peek in the morning, and I’ll make one additional round of edits by the end of the day. With one page having your seal of approval (more champagne!) I’ll move onto writing the next page, and the next, and the next, until we’re done.
Depending on how many website pages we’re writing we can do this all in one week.
You plug in your totally done-for-you, jargon-free copy into your website, sit back and revel in your professional-ness. I’ll review a final, polished version to make sure everything is top notch. More coffee.
Have questions? Email me at firstname.lastname@example.org or grab a coffee and 30-minutes and we'll chat.
Don't need a whole website? Are you looking for something else?
An About Page
Writing about yourself is hard and you need an about page that shows off you as the go-to expert and highlights all your rad experience.
You love what you do, you just hate having to sell it. Make your sales page work for you turning clicks into dollars.