The Website Copy Pat-Down
You’ve poured countless hours into writing and building your website.
You’re getting ready to launch your online business, or even take your brick and mortar business online. You know you need to show up with a polished website and words that speak directly to the dreamiest of clients, but you’re not sure if you’re doing it right.
You wonder how long your about page should be. How much should you talk about yourself? How do you talk about your offers on your sales page so that your services actually sell?
You know you're a pretty decent writer, but you really need to know—is it any good? Is your story compelling? You're worried you're rambling.
You know your website is an important part of your professional branding strategy, but you can’t keep pouring more hours and energy into your website copy. Besides, you’ve got clients to serve and you need to get out there and start making money.
Your perfectionist habits are starting to eat away at you.
Your website could tell the whole story about how amazing you are, highlight the best of your professional experience, and make the right clients line-up at your door.
If only you felt confident about your website copy.
With a Website Copy Pat-Down, every page of your website will be virtually “patted down” by my frisky hands to make sure you’re using words that speak directly to your potential clients. You’ll make a great first impression, and you’ll be excited to show it off.
I’m a copywriter and writing coach for creative entrepreneurs who want to sound human.
Let’s take what you’ve already written on your website and turn it into your most powerful online business card.
With a Website Copy Pat-Down:
You’ll learn EXACTLY what copy edits you need to make on every page of your website
You get easy-to-follow tips specific to you to make your about page speak directly to your perfect clients and tell your story in a way that feels authentic and true to you
You’ll learn which words and expressions you’ve been using that are jargon (and remove them after our polite frisking)
You can stop second-guessing every word on every page on your website
You’ll finally finish writing your website copy so you can get on with bringing in amazing clients and making your business money
Imagine a website that you know is full of killer copy that speaks directly to your target customers.
After your Copy Pat-Down you’ll feel just like you do after finally getting through airport security—ready for takeoff!
The Copy Pat-Down Includes:
A page-by-page website review with specific recommendations on what’s working, what’s not, and what’s missing
Word suggestions when you’re having trouble describing what you do in crystal clear terms
A video call where we’ll step through every page on your website and I’ll tell you exactly what to work on (we’ll record the call so you don’t have to worry about taking notes)
One follow-up review where I’ll check your website updates
You’re anxious to get your website out into the world, so we’ll do this in record time. When we focus our writing and editing efforts, you get killer copy on your website that gets you what you need most—paying clients in the door.
Finally, get your website together, convert prospects into paying clients, and show up like the pro that you are.
This is what will happen:
Let’s stay up all night and talk about your website. Well, not all night, but when we first get started, you’ll answer some questions. This will give you super helpful insights as you zone in on your voice, clearly outline your dream clients, and position yourself to build your online presence. You’ll probably learn a few things about yourself too. It will also be fun (not like an airport security check).
A polite website pat-down. I’ll creep around all the pages on your website and give you specific recommendations on how to make your writing better, what to scrap, and what to add. Then, we’ll hop on the phone and I’ll review the specific edits to make to your website. You’ll not only understand what needs to change but why—which will make everything you write in the future mic-drop-worthy.
You edit. With your specific recommendations, you’ll get to work with a checklist of precisely what to work on with your website. When you’re done, you’ll get one more review to make sure you hit the bullseye with your words and edits.
Total time: 2 business days
Finally, stop obsessing over every word on your website and get it done!
Are you ready for your Website Copy Pat-Down? Excellent! Here’s how to get started:
Step 1. Click here to answer some questions. When you’re done, you’ll get an agreement to sign along with instructions for your payment and reserve your Pat-Down Day.
Step 2. On your scheduled Copy Pat-Down day, you grab some champagne (or a latte), put your feet up, or maybe even just go to work while I begin your friendly website frisking. You’ll get a checklist of specific sections to work on, wording changes, and whatever you may need to add to make the words on your website jump off the page. We’ll review your Pat-Down results on a video call where I’ll walk you through every suggestion.
Step 3. With your checklist in hand, you’ll update your website; then I’ll review a final, frisked and polished version to make sure everything is top notch. More coffee.
Have questions? I’m happy to answer them. Send me an email at firstname.lastname@example.org.
My clients are amazing and I've been blessed to work with dozens over the past 14 years — writing website copy, sales pages, blog posts, online programs, and more.
Here are some nice things they said...
"Working with Jacqueline is like working with a wittier, punchier, more charming version of yourself. She knows how to take your story and just tuuuurn the dial up a few notches.
I had all this boring copy that told my story well enough, but she rolled in with her magic wand like my fairy godmother and made it actually READ the way I felt about it. She's magic."
"I think I just came in my pants! You are incredible! This article is going to be more than a hit! It's more than perfect. Thank you for being you! Eeekkkk!
Mission accomplished. #nailedit“
"Working with Jacq to write my website has been AWESOME! The words we use are so important, and it's so easy to give her my word vomit, then she cleans it up using the actual words my clients use, while I can focus on what's important--building my HR consulting business! Working with her, I always knew what was coming next, where we were going, and when we'd get there."
"I hired Jacq as a copywriting coach for my program, Make It Work Online. She helped participants with everything from writing website copy, sales pages, and summarizing what they do in just a few succinct sentences. I have really high standards when it comes to copywriting, and Jacq knocked it out of the park! We received so much positive feedback on her work. Jacq is a fantastic writer and knows how to help you become one as well."
"I was hesitant to work with a writer in another time zone and who wasn't already part of the Zuda team. Jacq wrote a bio for me that clearly tells my story, and since she's started editing our website, it's now written in a voice that speaks the language of our community in an exciting way. Jacq is fun and easy to work with--and she's fast! She rocks!"