Should I write a "P.S." in my emails?
Should I write a P.S. in my emails?
Short answer: Yes.
And since this is an important topic on something so small and sweet, I’m going to keep this article nice and quick.
During the Write Like A MOFO sessions, whenever I get to dig into reviewing a business owner’s email, I get giddy.
I freaking LOVE email.
I love reading emails. I love writing emails. I love sending emails.
And when I get to the bottom and I see that they’ve included two little letters at the end, “PS” I do a happy dance in my office chair.
The P.S. in your emails is ridiculously important.
This also assumes that your email has a point. Your emails have a point right? Whether it’s to inspire, entertain, get a click, make a sale, or make someone’s day, for the love of maxed-out inboxes everywhere, please only send an email with a point.
If your reader isn’t sure what to do when they’re done reading your email, then you need to go back to the email drafting room. Not a thing, but I imagine it looks like a Disney artist’s studio with drafting desks, white walls, and mini-champagne bottles (I don’t know if Disney actually has champagne, but if I had a say, they would.)
Back to the P.S. Here’s why using one in your emails is a super smart move:
Trains your readers to look for exciting things
It’s great for skimmers—if you want your reader to do ONE THING, include it here
Makes your emails personal
When used consistently, your reader KNOWS that the best stuff is in the PS
A place to put fun things to deepen your connection and trust with your readers
What your P.S. is NOT for:
Dropping a sales bomb when the rest of the email was to educate, entertain, or inspire. Put the sales call to action for sales in the email body.
Writing a novel. Single, punchy sentences are perfect.
Ideas for what to include in your P.S.:
Links to that Instagram picture of the celebrity you met last week
Links to your Facebook Business Page post that spurred lots of great discussion
Tease your next email, exciting offer, or event
Your theme song
Videos of goats wearing pajamas
An older piece of content that your reader would probably enjoy
A reminder about what they just read
The only action your reader needs to take after reading
A playlist you made
A new product or service you’re currently obsessed with
Suggest your reader take action with a shift in their thinking
Address potential objections
Add the link you asked your reader to click in the email
P.S. - And if you’re wondering what P.S. even means, it’s postscript, abbreviated to P.S., The term comes from the Latin, “post scriptum,” an expression meaning "written after."