mastering my craft

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Whatever your craft is, whether it’s painting, coaching, jewelry-making, writing, or design, what are you doing every single day to master it?

After about a year of being in business full time, someone suggested that I create a course.

The voice in my head said, “But I’ve only been doing this full time for a year.”

And sure, you could call that my inner critic talking or a limiting belief bubbling up.

The world doesn’t need another book, course, or half-assed anything.

What the world needs are more masters.


The people who would do this work even if they weren’t paid. It’s coaching people when you haven’t found a client yet, it’s writing when you don’t know what to write. It’s enhancing your skills, and it’s in getting better and better.

All in the name of constant improvement.

We may know just a wee bit more than the next person about a topic, and I believe that you can share that knowledge with those who need it.

The websites, email copy, sales copy, and books I write today are all leaps and bounds better than they were last year.

And if I stopped doing all that writing, I would be stalled. I wouldn’t be getting better and I’d be doing you a disservice.

Here are some things I do to master my craft:

  • Writing another book (ETA early 2020)

  • Ghostwriting for clients across a variety of industries from coaches to tech to creatives

  • Website copywriting for other business owners

  • Content writing for clients

  • Weekly blogging

  • Weekly email newsletter writing

  • Proposal writing

  • Updating my website copy

  • Taking courses on places like Masterclass like writing for television from Shonda Rhimes and learning comedy writing from Steve Martin (highly recommend this online course platform by the way!)

  • Reading books on the topic of writing, marketing, and selling

  • Asking for feedback from business owners I trust

  • Coaching other business owners on copywriting and strategy

  • Hiring an editor

  • Collecting (and listening to) client feedback

  • Writing something, every damn day


By doing all these things, and doing them over and over, and learning in every way I can, I WILL be better tomorrow, next week, and next year. I’ll be better every single day I show up with the commitment to do the work.

My body of work will continue to grow. I’ll continue to serve more clients and bring them a little piece of this mastery each time I show up to the page.

While it may sound like I’m doing lots of things, they all boil down to one topic—writing.

And the more we can focus our efforts on a single craft, the better we’ll become.

My very first Write Like a MOFO writing marathon was back in July. It was great! Business owners loved it and I had fun, so I committed to doing it over and over again.

Since then, I’ve hosted roughly 20 more. At 3 hours a pop, I’ve hosted 500 hours of online writing marathons. And by the end of 2019, that number will triple or quadruple.

And by serving my clients, my copy coaching will get better. And by coaching, my copywriting will improve. And by writing this blog, my weekly love letter, and my book will all improve.

What commitment will you make to your craft today?

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