I’m not going to be the first one to tell you this—if you have a business you need a blog. Even if you don’t have a business but want to be seen as an expert in your field, you need a blog.
Basically, everyone and their dog, and some cases—the dog too - need a blog. A blog gives us a peek into your personality, your experience and should position you as THE person to go to.
I can hear your whining and excuses from here. Someone call the WAHMBULANCE. Wah. I know, you don’t have time, you’re busy, it’s not a good use of your time, you have no inspiration, you don’t know how; WordPress and Squarespace are so hard.
You have time, you need to make time, it’s not hard – just do it. Or don’t, and watch your competition steal all your customers. If you want more of a pep talk about why you need a blog, give me a call.
Your potential customers want connection; we all want connection—your blog is the best way to create a connection with your audience.
Here are some ways to make blogging hurt less when you find it painful.
1. Content strategy – why are you writing what you’re writing? What’s your point? Before typing a single character, know what you want to accomplish. What do you want your reader to know? Should they be inspired to do something after reading? How do you want your reader to feel when they read your post? WHY are you writing? If you say it’s because I told you so, I’m going to punch you in the throat. Kidding, I’ve never punched anyone.
2. Stalk your audience for blog content ideas. Not sure what your audience wants? Ask them. Blog about the questions you get asked from your audience. No audience yet? Share your knowledge one blog post at a time.
3. Create a list of topics. Even if you’re not a planner (like me), make a list of 26 topics you know something about and your readers would find helpful or interesting. This is if you want to post twice a month. Double it to post every week. You might find that listing 52 topics is just as easy as listing 26 blog topics – momentum, you guys.
4. Create a schedule and stick to it. When your list is done, plug it into your calendar. Schedule it like a doctor’s appointment. Block an hour to write and an hour to edit. With practice, you’ll probably need less time. You don’t need to commit to your designated topic for the week either – if something timely and relevant comes up, cover that and shift your schedule, or add a second post for the week.
5. Reuse old content. When you’re stuck for content, look to your old blog posts. You’ve likely grown and learned more since the time you wrote the original piece. Rewrite it, cover one topic in depth or a spin off from your old content.
6. Make it a game. Promise yourself an award for each blog post you finish – a venti latte, a pedicure, bottle of wine, whatever floats your boat.
7. Write 1 day a week or month. If the idea of squeezing in blog writing once a week hasn’t been proven to work for you, try this—block a half a day a few times a month, or a whole day once a month, or a weekend a few times a year and write all day. No distractions, no WiFi, no checking email. Your rough drafts are just that – rough. The draft is the hard part. Once your rough blog post draft is done, you can spend 30 minutes before finalizing and posting your final content editing your rough draft.