Get your mind out of the gutter people. I’m talking about your parting words, your closing line.
You get to the end of a blog post that you thoroughly enjoyed reading. It was well thought out, maybe inspired you to try something new, or it just made you chortle so hard that coffee shot out your nose and straight onto your phone.
Then it just ends.
Like a movie with a terrible ending.
And you're left scratching your head—that's it???
When you get to the end of a blog post and the ending is less than fist-pump worthy, you probably feel a little jipped.
Give your blog readers a happy ending.
It doesn't even need to be happy, it just needs to have a distinct ending. When you get to the end of your blog or article, you need to tell your reader exactly what to do next. I’m lazy—most people are lazy. Tell me what to do next, so I don’t have to think about it and waste my precious energy.
Here are some ideas to try out for a happy ending that fits your blog:
1. Ask a question
Based on all the stuff you just threw at your reader, invite them into a conversation. It’s only polite. You can ask them a specific question and ask your reader to either comment, hop on over to your Facebook page to comment, or invite them to reply to you privately in email.
2. Part with a memorable quote
When you can’t find the right words, use someone else’s. Just make sure you quote accurately and attribute it to the original person. You can use something here with impact and leave your readers with something to ponder.
3. A specific call to action
Also called a CTA, what, precisely, do you want your ready to do next? You can tell them, “hey, if you liked this, you’ll probably like [this blog post], or [this blog post].”
4. Tell them where to get more
If a new blog reader enjoyed your post, ask them to sign up for your weekly newsletter. It is weekly, right? Make sure you make your ask compelling. If you’re going to be sending your newsletter people the exact same thing as your blog post, they can just read your blog post.
5. Ask for their money
In a totally polite way in exchange for a boatload of value. If your blog post covers a topic, you have an online course available for, or a one-on-one coaching service that can help your reader, ask your reader to check out your related offer, then click on over to your sales page. Sometimes, people are afraid to do this, but if they’ve landed on your blog for the first time and head over heels in love with you, you owe it to them to tell them how to work with you. It’s your job to just issue the invitation.
You can try one of these tactics at a time, or try a few of them in combination. For example, telling readers where to get some more of that milkshake combined with linking to instructions on how to work together go together like a milkshake with an oreo on top.
Don’t be scared. There's no need to be awkward. Proudly give your readers the happy ending they’re looking for.
Looking for more blogging advice? I've got your back:
- Batch blogging: the smartest way to keep content fresh
- Once upon a time, you were a badass at storytelling
- Questions to ask yourself before you start a blog
- Should you have comments on your blog?