15 writing prompts for a sales page that does its job—sells!

You know that what you have to offer your clients is pretty kickass. You pour your heart and guts into serving every client. Or maybe you know your digital product, soap, natural deodorant, or live speaking changes lives.

As you slide up to your laptop to try to find the right words to describe whatever it is you’re offering to get it to stand out, you’re lost for the right words. How do you describe this thing?

Uh, I’m really smart, and I’ve created this amazing thing, so um… buy it, okay?

Those might not be the actual words you’d use, but maybe it feels that way in your head.

Screw this; it’s too hard. You’ll just leave your sales page as it is and continue on a hope and a prayer that someone will love it and buy it.

You love what you do you just hate having to sell it.

What if it didn’t need to feel salesy or slimy?

It doesn’t!

Think about your offer as you serving your audience. Selling is helping.

My clients often mosey up to a sales page with a full plate of fear and a side order of UGH.

Once they understand what goes into a sales page and tap into their customer’s language, it gets so much easier. And dare I say, fun?

Most importantly, they sell! And I’m guessing that’s what you want, too.

Your sales page needs 4 components:

  1. Pain

  2. Pleasure

  3. Why you’re the one to help them

  4. What they get


Let’s break it down with some writing prompts for each component of your sales page:

1. Pain points
Here you’ll describe how your prospects feel using the exact words they use to describe their problem at the point when they’re ready to look for help.

  1. How is your prospect feeling right now?

  2. What do they Google when they’re looking for solutions to their problem?

  3. What do they say to their friends after two and a half glasses of wine to describe their problem?

  4. How does the problem make them feel?

  5. Are other parts of their lives are affected now? How much does it suck?

  6. What sucks about this problem?

  7. How do they feel when they’re in the middle of their problem?


2. Pleasure
Now that you’ve described your prospect’s pain in all its glory, pretend they no longer have the problem. Poof! The problem is gone!

  1. What does their life look like without their problem?

  2. How do they feel without their problem?

  3. What can they look forward to now?

  4. What feels amazing with this problem totally gone?

  5. What other areas of their life are better now?

  6. Looking back on all of the pain they were feeling earlier, how does each part feel now?

3. Why you’re the one to help them
Keep this brief and relevant to your prospect where they are when they’re spinning in the cyclone of their problem.

  1. Why should they listen to you? Have you been there before?

  2. How can you show them that you understand their shit sandwich?

  3. Who do you work with? These are your favorite people that you can also deliver amazing results to.

4. Benefits
Now that you’ve described their personal brand of pain, what pleasure could look and feel like, and why you’re the one to trust, tell them what they get. Leave out your 12-step process here unless they’re specifically shopping for a 12-step process.

  1. WIIFM? What’s in it for me?

  2. What will your customers get?

  3. What tactical components do your clients get?

  4. How will their lives be improved? 

  5. What can they do now?

  6. In their words, what do they say they want? Show them how they get it.


What to do with your sales page brainstorm

Filter out the answers that are relevant to your prospects, and if you’re not sure, ask a former client or someone who knows your business well.  

With your brainstorm ready, you can arrange the best of each area into a sales page.

You’ll also add essential offer components like a great name, the price (generally if less than $10,000), and what steps they’ll take when they’re ready to work with you.

When it comes to writing sales pages, I often see my coaching clients get stuck because they can’t find the right words to describe what they sell or they think they need to use icky and slimy sales tactics.

Do you need a little more help with writing sales pages that sell? We can do that together!

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